There was a time when Super Bowl ads were shrouded in secrecy … hush-hush and kept under wraps until the moment they were released to a breathless audience during the Big Game. Then Volkswagen realized that they could short circuit the whole thing by releasing their ad on YouTube a week early and getting millions of views for free. This was, as they say, a game-changer.
Pun intended.
Mercedes-Benz upped the ante last year with internet-only release the “feature-length” version of their spot, and now the gloves are off. Pretty much everyone is either releasing their ad, their teaser, their trailer, or their “making of” video now. Including Newcastle’s “making of the teaser for the trailer of the mega huge football ad that with could have made” which is quite frankly the best of the lot, hands down.
The only problem is keeping track of it all, and the gang over at Fast Company has you covered with the full roster of everything released so far, with thumbnail analysis and constantly updated as new stuff hits. Just the ticket for a completely unproductive end of the week. Enjoy.