Convergence here, convergence there

Amazon jumps into the blog pool ...

Amazon has just invested a pile of coin into an odd blogging variant called "43 Things ". The site is more about finding people with similar interests than anything else - a community more than a weblog. Why the investment? Money, of course - while Amazon claims that the companies will remain separate, it is no secret that all of the big e-commerce houses are planning to use branded and seeded blog sites as ways to drive business back to the corporate parent . Cutting edge indeed.

Posted: Thu - February 10, 2005 at 06:06 AM