Magic Pod

Isn't the iPod a Muggle device?

Okay, last iPod item, I swear. One of the things that was sort of lost in the limelight today is the second iPod co-branding initiative ... apparently, the U2 branding experiment was an unqualified success. The latest is the official Harry Potter iPod, which just happens to coincide with the iTunes store snagging the exclusive on Harry Potter audiobooks. Imagine that.

Posted: Wed - September 7, 2005 at 07:53 PM