So. That iPhone naming thing. Ahem.
If you are the kind of person who is reading this, then you are probably the kind of person who already knows that the golden master for iOS 11 was leaked at the end of last week and you already know that the supposed nomenclature for the new iPhones is “8”, not “7s”.
If that is indeed the case then I was as wrong as wrong could be about the whole thing. Fair enough. Mea culpa. And so on. Two things of note, however: One, it is rather curious – the changes to the name were made extremely late in the process and divert from the extremely successful “expectation foundation” that Apple has spent the last few years building. Two, I’m not entirely sold that the leaked GM is legit – there is a distinct possibility that the both the leak and the contents thereof are a plant to ferret out security issues at the company. Either way, there is a story behind the scenes that we may never know, which is kind of too bad, because I bet it’s as interesting as hell.
We will know more later today. We will probably never know everything. Dang.