When Are The New iPhones Coming? Try September 12th.

A box of 64 Crayola crayonsFor all of the folks who keep asking me about this, the newest iPhones (and the newest Apple Watch) are going to be announced on September 12th. And since clueless people keep asking me about the “iPhone 8”, here is the nomenclature:

Two of the new models will be the iPhone 7S and iPhone 7S Plus. These are direct upgrades to the two existing “7” models and – while some people don’t seem to grok this – the “S” release of any iPhone is generally the best of breed in iPhones because the changes are all performance-based. More horsepower = more awesome.

The third phone announced will be the iPhone Pro, a one-off special model to mark the 10th anniversary of the device that changed computing forever. It will (unfortunately) have an OLED screen to allow for an edge-to-edge display and will probably feature a garish finish to compliment the hideously garish colours that you get from an OLED screen. Hopefully Apple will learn their lesson and go back to displays that don’t look like something out of the ol’ Crayola 64-colour box (with sharpener!) after the ten-year hoopla.

Hopefully.

Oh, and the new Apple Watch? That will just be called the Apple Watch Series 3, which makes sense.

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