End Of The Line?

Invitation to the One week from today Apple will hold its probably-last-ever product event at the Infinite Loop campus. By the time the traditional March event rolls around the company will have moved to the new mothership and their swanky new auditorium. 

There isn’t any real mystery as to what next week’s event is all about … this is a refresh across the board of the Macintosh line-up.  Most people will be debating which models will get facelifts and/or speed bumps (I’m pretty sure it will be the iMac on the desktop side and both the MacBook and the MacBook Pro in the portable space) but there is a much better question hanging in the air:  Is this is the end of the line for the MacBook Air?

The signs, I think, point to yes. The new MacBook is every bit as light as the Air, and the Air is really starting to suffer from the lack or a Retina display. A lot of people use their laptop screen as their only household display – they work on it, they watch their shows on it, they play their games on it, they talk to their friends and family on it. When you use a screen all day every day quality becomes paramount.  Once you’ve used the Retina display you really don’t want to go back to anything less, and that alone leaves the Air in a rather awkward space. Add to that it’s position outside the traditional 2 x 2 Apple product grid and I think the writing is on the wall. 

I’ll miss the Air … but I think it’s become a bit of an orphan so maybe this is for the best. We’ll know in a week. 

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