It was almost three years ago that the fine folks in Waterloo decided to open up the Blackberry Messenger platform to other mobile OS players. At the time I wondered what the possible business model was going to be once the dust settled. There were three more-or-less realistic ideas on the table, none of them particularly enticing but at least legitimate possibilities.
Well. Talk about blindsided … the real answer is “none of the above”, a.k.a. junking up the user experience with ads and then trying to extort users to pay a monthly fee to get rid of them. This is usually the playground of skeezy copy-and-paste game publishers, not legitimate and established technology companies.
It’s unseeming at best. Amateurish at worst. And downright embarrassing either way.