SkyMall Bites The Dust

In a past incarnation of my career I travelled a lot. And by a lot, I mean a shitload. I was in airports and on airplanes a couple of times a week minimum, and often a lot more. Like a lot of travellers, I found both a lot of humour and great comfort in the SkyMall catalogue. It was something that was familiar, always there for you, and decidedly entertaining … although somehow I don’t think that it was entertaining in the way the company wanted it to be.

A typical SkyMall productWhen you settled in on a flight and found that the SkyMall book in the seat pocket was a brand new edition, packed with all sorts of ridiculous new goodies? Didn’t matter what time it was or how tired you were … your next couple of hours of seat time were set.

It’s not a surprise that SkyMall has now bitten the dust. In fact, it’s a surprise that it lasted this long. But I will still take a minute or two to mourn. And I suspect there are a lot of frequent flyers out there who will do the same. An institution has truly passed.

So long, SkyMall. It was fun.

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