How To Speak Bloomberg, Part Deux

Last week we told you how to decode Bloomberg-ese – specifically how to recognize the difference between “writing something on behalf of one of my analyst friends who wishes this were true” and “just making shit up”.

This week one of the Bloomberg typists wrote a breathless piece about new iPads being released in October, including this telltale phrase:

Apple Inc. will unveil the next generation of iPad tablets around mid-October, a person with knowledge of the plans said …

You do the math.

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