Postmedia, R.I.P.

Paul Godfrey, Lou Clancy, and the rest of the Postmedia braintrust in their comfort zone.So if you have any sort of contact, no matter how tenuous, with the newspaper game you hear the same refrain over and over again: The internet is killing newspapers. It’s a gospel truth in the business, despite the fact that there are more people hungering for more news and consuming more content than ever before.

So what do you do if you are a big newspaper chain? Do you get people who are connected, technically-savvy, who understand why the traditional newspaper model is broken and that there is lots and lots of money to be made in digital news with a better model, one that the newspapers are already equipped to roll out and exploit?

No, of course not. You put the whole mess in the hands of a couple of out-of-touch dinosaurs, try to cut costs by gutting the parts of the operation that can actually generate revenue in the modern world – content and design – and then wring your hands and complain that it doesn’t matter what you do, the Evil Interweb is out to get you. You don’t even have to read the whole article. As soon as you see the two names mentioned in the second paragraph you will know where this is headed.

So long, Postmedia. Enjoy your last slide into oblivion.

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