One of the coolest things about the Application Store for the iPhone is that the distribution mechanism (ie; insanely easy, with no overhead at all for the developers or publishers) and the profit margin (way more money into the developers’ pockets than any traditional model) means that we are now seeing the advent of “impulse” software purchases. Since the developers can sell their product for 2 or 3 bucks and still make some serious coin, software is for the first time ever priced at a point where you can just buy something on a whim, and if you dont like it or you only use it once … big deal. It costs about as much as a cup of coffee.

Which is a very roundabout way of getting to the actual point: I bought Wurdle on a complete whim because it was a puzzle game (which I like), a word game (which I love), and only cost $2.99 (which meant that I said “what the hell” and gave it a click). The result? Wurdle is an insanely great game, totally addictive, perfect for any sort of “got a few minutes and need a break” play, and is way more interesting and well-thought-out than most of the game software you buy for 49.99 down at Ye Olde Best Buye.

If you have an iPhone or an iPod touch, get Wurdle. Period. Or else.


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