So. Apple is going to add a wearable device to their iOS family today. But Tim Cook’s vow to “double down on secrecy” was more that just boastful talk, and no one seems to have even the faintest idea of what the thing is going to be, do, or look like. So the absence of any real data, let’s take a look at what the competition (and in 66% of these examples, the word “competition” is being used incredibly loosely) is doing and how that might relate to what we see in a couple of hours.
Look. If you were to make a laundry list of all the things a wearable/smartwatch shouldn’t be, the Gear would probably rack up a perfect score. To wit:
- It probably shouldn’t be useless without being connected to a second device at all times.
- If it is connected to a second device, it should do more than just parrot that device’s functionality.
- If it does parrot the functions of a second device, it shouldn’t make those functions more difficult to perform.
- It shouldn’t be Fucking Ugly. That’s right, capital “F”, capital “U”.
And, running down the scorecard we see … wow. Four for four. Great in baseball; not so much in consumer devices. It’s probably not a coincidence that Samsung has released 6 different models in the last 3 months and all of them have already gone from retailing for over 240 bucks being given away for free with the purchase of another device or service.
And did I mention that it’s Fucking Ugly?
This is a much better effort. If nothing else, it’s a nicely understated design – something you wouldn’t actually feel like a glasshole for wearing in public. Sadly, it fails on a couple of key points. One, its fairly huge. It looks like a nice watch until you actually put it on your wrist … and then, unless you are the local neighbourhood barbarian, it looks like a Giant Tech Bangle. Um, yeah.
Worse, the batteries need to be charged up at least twice a day, something that is an unpardonable sin for a wearable. Wearables have to be constant and unobtrusive. If you have to actively interact with the thing for either basic functionality or (worse) to manage it’s systems, you are looking at a device that ends up in the bottom of a drawer fairly quickly.
As an aside, someone should also tell Motorola what “360” really means. For some odd reason the designers couldn’t deal with placement of the display drivers and optical sensors without cutting into the face of the device, leaving that odd chord of dead space at the bottom of the display. Worse, their marketing people then photoshopped a complete face into the device in the marketing materials, so pictures on the web site and in the packages they hand out to the media show something significantly different than what the device really is. I guess the more accurate name of “Motorola 270” was already taken.
Now we are getting somewhere. Run back up to the “checklist of fail” – where the Galaxy Gear batted 1.000, the Withings dances through with aplomb. It adds new and useful functions to your existing device, it provides instant information in an unobtrusive and pervasive way, the battery lasts for a year, and its absolutely gorgeous.
This is a device that you would want to wear all day, every day, even if you didn’t know what it did. From top to bottom, this is a winner.
Exhibit 4: Apple Something-or-other
No idea. At all. But you take a look at the three notable entries above, the chances are a extremely high that it will be a lot closer to the Withings Activé that either of the unusable mutts that Samsung and Motorola have coughed up.